![]() ![]() And Apple does not allow developers to abstract apps from iOS as containerization and dual persona require. The wrapping and SDK approaches require access to an app's source code, which is not always available - especially for apps in a public app store. The major drawback to app wrapping, MAM SDKs and third-party containerization is that they do not always work across all mobile apps, operating systems and devices. Understand how mobile technology changes businesses' operations. Samsung offers similar capabilities on its Android devices through its Knox technology. Google Android uses sandboxing to create a secure, managed work profile that contains corporate apps and data on personal devices. An admin can prevent a user from taking a document received in their corporate email app and uploading it to a personal cloud storage app, for example. Apple's Managed Open In feature, introduced in iOS 7, gives IT the ability to control how apps share data with each other. Another, newer method is the ability to control and secure apps through the MDM protocols built into mobile operating systems. An extreme example of containerization is dual persona technology, which creates two completely separate user interfaces - one for work and one for personal use - on the same device.ĭevice-level MAM. Data within this isolated area, known as a container, cannot leave, and apps within the container cannot interact with those on the outside. This approach, also known as application sandboxing, isolates an app or group of apps from other apps on a device. This code connects the app to back-end MAM software, enabling IT administrators to apply and enforce policies on the app and take other measures to protect its data.Ĭontainerization. These methods involve additional code being added to an app, either during SDKs or after (app wrapping) the development process. Software development kits (SDKs) and application wrapping. There are several different approaches to mobile application management: With MAM, IT can remote wipe an app - but not the whole device, as is the case with an MDM managed device, for example. Some of MAM's functionality is similar to that of MDM. As part of a larger mobile strategy, it allows IT administrators to apply and enforce policies only on specified apps that access corporate data, leaving personal apps and data untouched. As such, these devices went unsecured, which created an enterprise risk. And as the workforce grew more tech-savvy, it became more difficult for organizations to completely block end users from doing work on personal devices. Many of these employees were reluctant to allow their IT departments to remote wipe their personal devices, blacklist certain apps or use other MDM capabilities. This approach sufficed for scenarios in which an organization purchased mobile devices for employees, who used them only for work-related matters.īut after Apple released the iPhone in 2007, followed by the release of Google Android-powered smartphones, more employees began using their personal devices for work. Traditionally, IT departments relied on mobile device management ( MDM) software, which provides device activation, device enrollment and provisioning capabilities, remote wipe and other device-level functionality. Mobile application management provides IT administrators with a more granular way to control and secure corporate data, which is important in any mobile strategy, particularly in bring your own device ( BYOD) programs. Why mobile application management is important Other common MAM features and capabilities include software delivery (often through an enterprise app store), software license management, app configuration, and inventory management and application lifecycle management. It also enables the separation of business apps and data from personal content on the same device. MAM software allows IT administrators to apply and enforce corporate policies on mobile apps and limit the sharing of corporate data among apps. Mobile application management (MAM) is software that secures and enables IT control over enterprise applications on end users' corporate and personal smartphones and tablets. ![]()
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